The fashion industry sets trends, dictates what is in and what is out in the current season. It constantly brings innovations in the field of clothing, accessories, lifestyle, makeup, footwear, and hairstyle.

However, how are things on the other side? Does fashion transform the industry itself?

Keep on reading this article and discover the innovations that could change the fashion industry and judge by yourself afterward.


Intelistyle’s chatbot uses artificial intelligence to help not only customers, but retailers as well. It gives recommendations for shoppers on what to wear based on body type, preferences, skin tone, and other factors. In that way, a chatbot stylist could help customers manage their wardrobe better with multiple outfit suggestions and at the same time cut down expenses of unnecessary shopping.

On the other hand, an AI chatbot stylist assists retailers to generate more outfits around one piece and in that way to complete the look. Also, it can suggest the right alternatives for sold out items.


Many fashion brands have been exploring the possibilities of 3D printers, whether to create new approaches for creativity, customization, on-demand production, or sustainability.  It takes much more time to create a product using 3D printing. Unlike other manufacturing types, 3D printing produces less waste and results in less labor effort.

Digital knitting is one of the direct applications of the 3D printing technique that provides plenty of customization possibilities. For instance, companies like Shima Seiki can efficiently produce traditional sweaters for even the most delicate couture products. More importantly, the whole process doesn’t require many hours.


Tommy Hilfiger, a renown fashion company has combined technology with fashion and has raised the bar when it comes to innovations. They use smart tags, more precisely smart-chip technology that allows clients to collect points while wearing the item. In other words, customers are awarded each time they wear a product. 

How does this work? Smart tags are connected to the iOS Tommy Hilfiger Xplore app that allows tracking points in real-time. Meaning, you get more points the more you wear an item. Later on, you can redeem points for product discounts, charitable donations, or experiences like fashion shows or concert tickets.


The Internet of Things impacted the business world and increased productivity, efficiency, as well as security. However, it also entered the fashion world and left a significant footprint.

It enabled the incorporation of digital capabilities and clothes. As a result of this innovative integration, products such as smart clothing, responsive sportswear, multi-functional designs, and wearable spaces were created.

For example, Hexoskin produces the most advanced smart clothing that allows you to monitor your health, activity, and sleep. Besides, they manufacture socks that are able to count calories, steps, and other parameters.


Apart from technological innovations, there are also disrupts in a business model that could change the fashion industry. This kind of transformation comes with breaking the usual patterns and thinking of what-if scenarios. 

For instance, what would happen if fashion companies started producing on-demand, without available inventories?

In that case, manufacturers would eliminate valueless out-of-season inventory. Likewise, all warehouses would be obsolete, and there wouldn’t be any sold-out products anymore, as well as tied up cash.

All in all, the fashion industry would look quite different – more grounded, more sustainable, and more healthy. 

As you can see, the fashion industry is changing gradually. After all, it’s one of the most creative industries, so who knows what innovations will come next and in what form? Time will tell, but it will be something original and extraordinary.

Author’s bio: Tobias Foster is a journalist and editor with more than 5 years’ work experience and big ambitions. Also, he is an essay reviewer at top essay writing services uk and uk dissertation. Philosophy, marketing, and business are his passion, and he has a wealth of knowledge in that field. He is a master of his craft.

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