“To be or not to be.” That quintessential Shakespearean question rings true for the primal September issues of fashion magazines today. Vogue’s September issue is an annual statement in the fashion industry that sets the pace and standards for the coming year with style, elegance, and authority. However, the emergence of the digital platform garnering a massive following with fashionistas starting a fashion blog so easily may change the scene.
The Influence of Vogue
No doubt, Vogue magazine is an unparalleled authority in the fashion industry with a massive international appeal and influence. Publishing monthly, Vogue has 23 international editions that bring new and accessible fashion concepts to different parts of the world while setting revolutionary industry trends.
The US cover published its biggest ever September issue in 2012 with a gasping 916-page edition full of glitz and glamor of high street fashion. This milestone and later the September Issue film on Vogue in 2009 marked the beginning of the reign of the September issue as the premier cover of the year.
Why the September Issue?
September is the month that closes the summer season ushering in the autumn/winter period that changes the rhythm of the year from the party mode to work and school. It is also the time to shop for appropriate winter wear and check out what’s new from designers for the coming year.
Maria Sanders, a popular fashion blogger, says that the fashion industry uses this transition period to introduce to the market fresh collections that will feature for the following year starting with the winter collection. Because of this special status, the Vogue September issue attracts more prime adverts than any other month, creating a thicker volume.
Vogue Cover Page
The Vogue magazine has always been as much about fashion as it has been about culture. To capture this concept, the editors have used the choice of cover models to reflect the cultural trends of the moment. The choice of models also stretched to cover racial and cultural diversity across the international editions for extended appeal.
Previously, professional models dominated the covers of fashion magazines to illustrate beauty and style. The practice lasted until Dame Wintour at Vogue USA decided to feature celebrities that people could relate to in real life. Featuring internationally recognized celebrities created instant attraction worldwide with a greater following.
Vogue Magazine in the Digital Age
Truth be told, the print media is on the decline with the powerful emergence of social media around the globe. More people and especially the young adults that formed the core readership of the Vogue magazine, have shifted to the digital platform that offers convenience, speed of delivery, and ease of interaction.
As more readers shift to iPads and smartphones to read their favorite articles, the Vogue magazine is adapting to the changes by providing alternative copy. The British Vogue already has a vibrant website to serve this niche even as the print copy still commands strong recognition.
The September Issue Tradition
The September issue remains a premier cover for Vogue and the fashion industry with a strong tradition that goes beyond the sentimental. It sets the tone, mood, pace, and standards expected in the New Year and acts to reset the fashion calendar for new beginnings. Whether in print or digital, the Vogue September issue will be here for a long time to come.
The power and allure of digital blogs may be attractive now, but the class that comes with the print magazines is still special. Vogue’s September issue in the fashion industry will still rule for years to come.
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