“Boasting sentiments of timelessness and eccentricities, the duo’s obsession with luxurious fabrications and embellishments, teamed with the contrast between the tough and the feminine, is central to each new collection”
Yep, that pretty well sums it up.
Aje – the brand you go for when you want that edgy, chic, tough and feminine look all at once.
The designers Adrian & Edwina launched Aje in 2007 and since debuting at Mercedes-Benz Fashion week for the first time in 2012 they’re renowned for their effortless sense of style and direction when it comes to creating something that looks freaking amazing with the ability to take you straight from night and day and weekend to weekday.
So naturally, we were delivered that “edgy, cool – but still girly” collection this year, by the duo that we so dearly love.
Think tough and chic, where sparkling, sheer dresses are met with traditional Aussie work boots and leather biker jackets are teamed with Elizabethan and Victorian styled collars and cuffs and denim is paired with lace to create complimenting contrasts, where a “soft grunge” but yet “girly” and “pretty” look is created…I know that was a lot to take in, but it sure as hell looked amazing.
And as for the beauty side of things; it was a soft, dewy, natural face that had the rock-chic “i don’t give a f*&k, i just walked out of the house and my hair looks amazing” feel. Brilliant.