The personal training industry is essential to promoting physical fitness and overall well-being for countless individuals. With their expertise and guidance, personal trainers help people achieve their fitness goals and improve their overall health. As we look towards the future, we want to identify the top 4 United States states with the highest demand for these skilled professionals in 2023. By pinpointing these states, we can gain insight into the areas where personal training is most needed and work towards meeting the demand for this valuable service.


A comprehensive methodology was employed to determine the states with high demand for personal trainers. Several factors were considered, including population size, fitness industry growth, the density of gyms, personal trainer certifications, and the likes of NASM, ISSA, and ACE. Suppose you are interested in any of these certifications, especially the NASM. In that case, you can refer to this NASM personal training review for an in-depth analysis of the NASM personal training certification. Combining all the factors mentioned earlier, including the presence of gyms, populations, and certifications, collectively provided insights into the states where personal trainers are in high demand. Here is a breakdown of the top 4 states with the highest demand for personal trainers in 2023. 


California leads the pack with significant demand for personal trainers. The state boasts a total of 4,244 certified personal trainer jobs. When examining California’s fitness industry, you will find a robust and thriving market. The state’s large population and emphasis on health and wellness contribute to the high demand for personal trainers. Furthermore, the growth of fitness-related businesses and personal trainer certification programs or schools creates a favorable environment for personal trainers to thrive. 


The state of Oregon boasts a remarkable number of certified personal trainer jobs, with a total of 830+ positions available. This figure is quite impressive and highlights the state’s high demand for personal trainers. With a location quotient of 1.57, it is evident that Oregon is home to a considerably higher demand for personal trainers than the national average. Oregon’s fitness industry is flourishing, which is in line with the state’s commitment to promoting health and wellness. Additionally, the population statistics in Oregon contribute to the increasing demand for personal trainers as more individuals seek professional guidance in achieving their fitness goals. 


Hawaii is a paradise known for its breathtaking natural beauty, but did you know it also boasts a thriving fitness industry? The state has a significant demand for personal trainers, with more than  150+ certified personal trainer jobs available and an average annual salary of $48,523. With a location quotient of 1.4, it’s clear that Hawaii offers a higher concentration of personal training opportunities than many other states. One of the reasons for this demand is the state’s tourism industry. Visitors from all over the world come to Hawaii to enjoy its stunning beaches and outdoor activities, and many of them want to stay fit while they’re here. Additionally, Hawaii has a health-conscious population that values an active lifestyle, which has helped fuel the fitness industry’s growth.


Despite its remote location and relatively smaller population, Alaska still presents a demand for personal trainers. In fact, 101 certified personal trainer jobs are currently available in the state, and professionals in this field earn an average annual salary of $45,568. While Alaska’s location quotient of 0.94 suggests a slightly lower concentration of personal training opportunities than the national average, the fitness industry in the state is still thriving. Due to the state’s unique geographical location, there may be some challenges when providing fitness services to remote areas. However, this only highlights the need for skilled and dedicated personal trainers willing to work hard and help Alaskans achieve their fitness goals.


Personal trainers looking to work where demand is highest should look to four specific states as top picks among aspiring professionals by 2023. The reasons behind this high demand are many, such as large populations, expanding fitness industries, and the availability of quality training programs or schools. Working within these markets guarantees solid career prospects with room for further expansion. However, it is also important to note that ongoing shifts in demographic and societal landscapes will no doubt affect future levels of local competition.