The ecommerce industry has expanded tremendously over the last year. Online shopping grew by 44% in 2020 in the United States, and the trend shows no signs of stopping. It is great news for the ecommerce industry.
One of the ecommerce markets that has benefited from the increase in online shopping is clothing.
Fashion brands are taking advantage of the opportunity to grow their business and increase sales. The online fashion ecommerce market is expected to grow by 11.5% in the next 3 years.
If you want your ecommerce fashion brand continues to grow, you have come to the right place. This post shares the top 3 strategies that can help you make the most of 2021.
1. SEO (Search Engine Optimization) Strategy
Search engine optimization, or SEO for short, is the single most effective digital marketing initiative that one can take. Ecommerce brands that want to grow in 2021 need to develop an SEO strategy to market to their target audience.
If you are unfamiliar with SEO, it refers to a process through which you improve your website in order for it to rank highly on the search engine for important phrases and keywords. The higher you rank for the right keywords, the more relevant traffic you will generate.
There are bound to be potential customers who are searching for products or services that you offer. They might be actively looking for top-of-the-funnel content. For instance, if you offer modern female clothing, you can focus on keywords that target young and modern women.
Make sure to use different keywords as each keyword has a different intent. It could either be informational or transactional. If you are still wondering why you should develop an SEO strategy, you need to understand that it plays a huge role in your buying funnel.
Every online shopper tends to start their search on a search engine such as Google or Mozilla Firefox. With more and more consumers conducting product research online, SEO can help you target those customers.
The following reasons highlight why an SEO strategy could help grow your ecommerce fashion brand in 2021.
- Less than 10% of searchers head to the second page of the search engine results.
- Over 30% of searchers tend to click on the first search engine result.
2. Content Marketing Strategy
Running a creative venture such as an ecommerce fashion brand provides you with an opportunity to try new things. A content marketing strategy can help catapult your brand to great heights. Even if your fashion brand is new, you can turn to content marketing to grow.
Through content marketing, you get to focus on reach, engage and connect with your target audience. Create content such as infographics, blog posts, videos, and other types of content to provide value to visitors. Focus on being informational rather than sales-oriented and well-designed website.
For instance, you could write articles about the latest fashion trends in 2021 and incorporate your products into those articles to boost sales. Similarly, you can create videos to show customers how to style your products.
Images are also a great way to capture the interest of your audience; you can use stock photos, infographics, and customized images with alt tags in your content marketing strategy. The fact is that you need to be as creative as possible to attract potential customers. Do add keywords to your content to leverage SEO. Create viral content for maximum engagement.
Regardless of which format you select for the content, it is vital that it is beneficial and relevant to the audience. Create high-quality and original content to boost traffic. Encourage visitors to share the content to increase brand coverage. Your main goal should be to use content to provide valuable information and generate conversions.
With the right content marketing strategy, you will be able to increase customer loyalty, engagement, and sales. When you look at content from a technical standpoint, it can help improve your visibility.
As you connect with your target audience through content, you will generate more leads. Besides, users prefer companies that produce content that they can engage with.
3. Social Media Marketing Strategy
We live in the time of social media. Everyone seems to use it today. Therefore, you can create a social media marketing strategy to grow your ecommerce fashion brand. It focuses on creating brand awareness and boosting conversions.
Fashion brands can run social media marketing campaigns on different social media platforms to target customers according to their preferences. Facebook, YouTube, Instagram, Twitter, and TikTok are some of the most popular social media platforms.
The truth is that you need to market your brand on social media. Otherwise, nobody will notice your business, and you will miss out on potential sales. Social media marketing allows you to improve your company’s reputation.
Create promotional and informational content to engage with users. In addition to this, you also need to interact with users. Besides, not every ecommerce fashion brand uses social media. This is why a social media marketing strategy could provide you with an edge over your competition.
With people spending over 2 hours every day on social media on average, it makes sense to market your brand on social media. It provides you with the ultimate platform to get your message across. Moreover, it is extremely cost-effective to market your brand on social media.
To take your social media marketing strategy to the next level, you can also get influencers to help you. Influencers play a huge role in influencing people to make a purchase. The latest trend that you can utilize is working with models.
Some of the most famous models that work with ecommerce fashion brands include Kendall Jenner, Bella Hadid, Gigi Hadid, Cara Delavigne, and Miranda Kerr.
When you get influencers on board, you can create unique content and leverage their social media audience.
Once you have finished reading our post, you will be able to grow your ecommerce fashion brand in 2021. From creating an SEO strategy to a social media marketing strategy, each strategy will help you boost your business performance and ROI.
Author Bio: Myrah Abrar is a computer science graduate with a passion for web development and digital marketing. She writes blog articles for Dynamologic Solutions, Digital Marketing.