In the ever-evolving landscape of social media, a new breed of influencers has emerged, captivating audiences and challenging our perceptions of digital personalities. These are not your typical human influencers but rather artificial intelligence (AI) creations that have taken Instagram by storm.

In this article we will explore the fascinating world of AI influencers, looking into the top 10 virtual personalities you should be following on Instagram this year. From fashion icons to travel bloggers, these computer-generated characters are reshaping the influencer landscape and offering brands innovative ways to connect with their target audiences.

What Are AI Influencers?

AI Influencer

AI influencers are computer-generated characters created using a combination of CGI (Computer-Generated Imagery), motion-capture technology, and advanced AI tools. These digital entities are designed to mimic human behavior, engage with followers, and even collaborate with brands, much like their flesh-and-blood counterparts.

The concept of AI influencers isn’t entirely new. In fact, the first artificial intelligence influencer, a Japanese popstar named Kyoko, was created back in 1996. However, it’s only in recent years that we’ve seen a surge in the number and sophistication of these virtual personalities, particularly on platforms like Instagram.

AI influencers are typically managed by teams of creators, including 3D artists, writers, and social media experts. These teams work together to craft the influencer’s appearance, personality, and content, ensuring a consistent and engaging online presence. As technology advances, these virtual personalities are becoming increasingly lifelike and interactive, blurring the lines between human and AI-generated content.


List Of The Top 10 AI Influencers On Instagram

Now, let’s explore the most popular and influential AI personalities you should be following on Instagram in 2024

Lil Miquela (@lilmiquela)

Followers: 2.6 million

Created by: Trevor McFedries and Sara DeCou

Lil Miquela, also known as Miquela Sousa, is arguably the most famous AI influencer on Instagram. Created in 2016, this virtual 19-year-old Brazilian-American has become a trailblazer in the world of AI influencers. With her freckled face, space buns, and trendy outfits, Miquela has captured the hearts of millions of followers.

What sets Miquela apart is her diverse range of activities. She’s not just a fashion icon but also a musician and activist. Miquela has released several singles and even collaborated with human artists. Her Instagram feed is a mix of high-fashion photoshoots, behind-the-scenes glimpses of her music career, and posts about social causes she supports.

Miquela has worked with luxury brands like Calvin Klein and Prada, showcasing the potential of AI influencers in the fashion industry. Her recent 21st birthday celebration, shared on Instagram, featured a collaboration with another AI influencer, Imma, further illustrating the growing network of virtual personalities.

Lu Do Magalu (@magazineluiza)

Followers: Over 5 million

Created by: Magazine Luiza

Lu Do Magalu represents a different approach to AI influencers. Created in 2009, Lu initially gained popularity on YouTube before expanding to Instagram. She serves as the virtual ambassador for Magazine Luiza, a major Brazilian retail company.

Lu’s content primarily focuses on product reviews, unboxing videos, and software tips. What makes her unique is her strong connection to a specific brand, demonstrating how companies can create their own AI influencers to engage with customers.

While Lu’s posts are in Portuguese, limiting her global reach, she remains one of the most followed AI influencers on Instagram. Her success showcases the potential for region-specific virtual influencers and how they can effectively promote brands in local markets.


Shudu (@shudu.gram)

Followers: 240,000

Created by: Cameron-James Wilson

Shudu, often referred to as the world’s first digital supermodel, was created in 2017 by fashion photographer Cameron-James Wilson. Representing herself as the Princess of South Africa, Shudu has broken new ground in the world of AI influencers by focusing on diversity and representation in the fashion industry.

Shudu’s Instagram feed is a stunning collection of high-fashion photographs, showcasing her in various designer outfits and settings. Her creation sparked important conversations about diversity in modeling and the potential for AI to challenge beauty standards.

As a brand ambassador for several clothing brands, Shudu demonstrates how AI influencers can effectively promote fashion products while also pushing for greater inclusivity in the industry.

Bermuda (@bermudaisba)

Followers: 228,000

Created by: Brud

Bermuda, who often refers to herself as Lil Miquela’s sister, is another creation of the Los Angeles-based startup Brud. Representing herself as a young model from Los Angeles, Bermuda offers a different personality type compared to Miquela.

Known for her strong opinions and sometimes controversial statements, Bermuda adds an element of drama to the AI influencer world. Her content focuses heavily on fashion and makeup, often featuring collaborations with other AI personalities.

Bermuda’s existence and interactions with other AI influencers like Miquela create an intriguing narrative, blurring the lines between reality and fiction in the social media space.

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Thalasya (@thalasya_)

Followers: Over 100,000

Created by: Magnavem Studio

Thalasya, created in 2018, stands out among AI influencers for her focus on travel content. This virtual “it girl” takes her followers on journeys across Indonesia, from the beaches of Bali to the bustling streets of Jakarta.

What makes Thalasya unique is the realism of her content. Her creators use real locations for her photoshoots, making her travel posts feel authentic and engaging. This approach demonstrates how AI influencers can promote tourism and showcase destinations in innovative ways.

Thalasya’s success highlights the potential for niche-specific AI influencers and how they can cater to particular interests within the social media landscape.

Imma (@imma.gram)

Followers: Over 400,000

Created by: Aww Inc.

Imma, created in 2018, holds the distinction of being Japan’s first virtual human model and AI influencer. With her distinctive pink hair and kawaii aesthetic, Imma has become a cultural icon in Japan and beyond.

Her Instagram feed is a mix of fashion posts, collaborations with real-life celebrities, and glimpses into Japanese pop culture. Imma’s influence extends beyond social media – she’s even been invited to give a TED Talk, showcasing the growing acceptance and impact of AI influencers in mainstream media.

Imma’s success demonstrates the potential for AI influencers to become cultural ambassadors, offering insights into specific cultures and trends to a global audience.


Blawko (@blawko22)

Followers: Over 150,000

Created by: Brud FYI

Blawko, created in 2016, brings a unique twist to the world of AI influencers. Unlike most virtual personalities who show their full faces, Blawko is always seen wearing a mask, adding an air of mystery to his persona.

Focusing primarily on street style and fashion, Blawko’s Instagram feed is filled with urban photoshoots and collaborations with other AI influencers, particularly Lil Miquela. He also maintains a YouTube channel, expanding his influence across multiple platforms.

Blawko’s presence in the AI influencer landscape showcases the diversity of personalities and styles that can be created, catering to different subcultures and fashion niches.

Kyra (@kyraonig)

Followers: 273,000

Created by: TopSocial India

Kyra, introduced in 2022, represents India’s entry into the world of AI influencers. Despite being relatively new to the scene, Kyra has quickly amassed a significant following, showcasing the growing interest in virtual influencers across different regions.

Kyra’s content spans various categories, including fashion, lifestyle, and entertainment. She has collaborated with major brands like Amazon Prime Video and boAt, demonstrating the potential for AI influencers in the Indian market.

Her rapid rise to fame highlights the global appeal of AI influencers and their ability to connect with audiences across different cultures and demographics.


Aitana López (@fit_aitana)

Followers: 313,000

Created by: The Clueless Agency

Aitana López, created by a Spanish modeling agency, represents a new wave of AI influencers focused on fitness and wellness. With her distinctive pink hair and fit physique, Aitana has carved out a niche in the health and lifestyle sector of Instagram.

Her feed is filled with workout videos, nutrition tips, and collaborations with fitness brands. Aitana reportedly earns around $1,000 per sponsored post, showcasing the lucrative potential of AI influencers in specific niches.

Aitana’s success demonstrates how AI influencers can be tailored to specific markets and interests, offering brands targeted ways to reach health-conscious audiences.

Anna Cattish (@anna_cattish)

Followers: Over 100,000

Created by: Independent Russian artists

Anna Cattish offers a unique perspective in the world of AI influencers. Created in 2011, she represents herself as a Russian animator and illustrator, focusing on art and creativity rather than fashion or lifestyle content.

Anna’s Instagram feed is filled with her digital artwork, sketches, and creative projects. Her existence showcases how AI influencers can expand beyond traditional influencer roles to represent specific professions or artistic pursuits.

By following Anna, users gain insights into the world of digital art and illustration, demonstrating the educational potential of AI influencers in various fields.


The Impact Of AI Influencers On Social Media Marketing

The rise of AI influencers has significantly impacted social media marketing strategies. These virtual personalities offer several advantages for brands:

  1. Controlled Messaging: Companies have more control over the content and messaging associated with AI influencers, reducing the risk of off-brand behavior.
  2. 24/7 Availability: Unlike human influencers, AI personalities can be active around the clock, increasing engagement opportunities.
  3. Customization: AI influencers can be tailored to specific target audiences, allowing for highly targeted marketing campaigns.
  4. Cost-Effectiveness: While initial creation costs can be high, AI influencers don’t demand ongoing salaries or have personal needs, potentially reducing long-term expenses.
  5. Innovation Appeal: The novelty of AI influencers can attract attention and engagement from users curious about this new form of digital personality.

However, the use of AI influencers also raises ethical questions about transparency in advertising and the potential impact on human influencers’ livelihoods. As this field evolves, it’s likely we’ll see more discussions about the proper use and disclosure of AI-generated content in marketing.

How To Collaborate With AI Influencers

For brands interested in working with AI influencers, the process is similar to collaborating with human influencers, with a few key differences:

  • Research: Identify AI influencers whose aesthetic and audience align with your brand values and target demographic.
  • Contact Creators: Reach out to the teams or companies behind the AI influencers. Platforms like Ainfluencer can help connect brands with influencers, including AI personalities.
  • Develop a Strategy: Work with the creators to develop a campaign that feels authentic to the AI influencer’s persona while meeting your marketing objectives.
  • Create Content: Collaborate on creating visuals and messaging that integrate your product or service seamlessly into the AI influencer’s feed.
  • Monitor and Adjust: Track the performance of your campaign and be prepared to adjust your strategy based on audience response.

The Future Of AI Influencers

As we look ahead, the world of AI influencers is likely to evolve in several ways:

  1. Increased Realism: Advances in AI and CGI technology will likely make virtual influencers even more lifelike and interactive.
  1. Expanded Platforms: While Instagram is currently the primary platform for AI influencers, we may see them expand to other social media sites and even into virtual and augmented reality spaces.
  1. Niche Specialization: More AI influencers may emerge to cater to specific interests, industries, or cultural groups.
  1. Ethical Guidelines: As AI influencers become more prevalent, we may see the development of industry standards and ethical guidelines for their use in marketing.
  1. Integration with AI Assistants: There’s potential for AI influencers to become more interactive, possibly integrating with AI assistants to provide personalized experiences for followers.


The world of AI influencers on Instagram is a fascinating blend of technology, creativity, and marketing innovation. As we’ve explored the top 10 AI influencers to follow in 2024, it’s clear that these virtual personalities are more than just a passing trend. They represent a new frontier in digital engagement, offering brands unique opportunities to connect with audiences in innovative ways.

While the rise of AI influencers raises important questions about authenticity, transparency, and the future of human influencers, it also opens up exciting possibilities for creativity and engagement in the digital space. 

As we move further into 2024 and beyond, keeping an eye on these virtual trendsetters will undoubtedly provide insights into the evolving relationship between technology, marketing, and social media culture.