Launched in 2010, Gritty Pretty is the brainchild of Australian multi-award winner beauty editor and style influencer, Eleanor Pendleton.


It is the fashion-obsessed girls guide to beauty. For the young woman who is confident and assertive in her own style but wants to learn more about beauty trends, products, techniques and innovations.


Eleanor has won awards such as the 2013 Jasmine Award for Journalisitc Excellence and BEAUTY DIRECTORY Best Beauty Feature Award. Pendleton has a long list of professional feats, some include working professionally with the likes of Dior, Estee Lauder, Viktoria + Woods, Revlon, Lo’real Paris, SK-II and more.


Just like anyone else in the Fashion & Beauty Industry, Pendleton started from the bottom. From work experience and internships at various publications, she’s now a full-blown editor and all round beauty influencer.