Spain has long been recognized for its rich culture, traditions, and vibrant fashion industry. Over the last decade, Spanish models have truly broken barriers internationally, representing top fashion houses, gracing magazine covers, and even walking prestigious fashion weeks.
Beyond the real-time modeling influence, popular Spanish models, both male and female, are also spreading their wings on social media, especially Instagram. If you want to get a glimpse into the life of your favorite Spanish models, following them on Instagram is the best way.
Below are the top 10 Spanish models you should add to your following list on Instagram in 2025.
1. Jon Kortajarena
Instagram handle: (@jonkortajarena)
Followers: 4M
Jon Kortajarena is a household name in the global modeling industry and easily one of Spain’s most successful exports. He was born in Bilbao and began his modeling career in the early 2000s, quickly rising to fame by walking for renowned brands such as Gucci, Versace, and Tom Ford. In addition to modeling, Jon has pursued acting, appearing in films such as A Single Man and Spanish productions, which have added to his credibility.
On his Instagram, you will find a perfect mix of behind-the-scenes moments, personal travel adventures, and high-fashion editorials.
2. Blanca Padilla
Instagram handle: (@blancapadilla)
Followers: 670k
Blanca Padilla, born in Madrid, is a renowned Spanish model who has walked the runways of some of the world’s most prestigious fashion shows, including Victoria’s Secret, Chanel, and Valentino. Surprisingly, she was scouted from the Madrid metro and went on to win “Best Female Model” at Madrid Fashion Week early in her career. Following that, she further established her career in the industry.
On her Instagram, you will find high-fashion campaign shots with more intimate lifestyle content and her off-duty moments too.
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3. Andrés Velencoso
Instagram handle: (@andresvelencoso)
Followers: 590k
Born and raised in Tossa de Mar, Andrés Velencoso is another iconic Spanish model whose career has been a source of inspiration. With campaigns for Louis Vuitton, H&M, and Chanel under his belt, Velencoso has been a constant presence in the fashion industry for nearly two decades. Beyond modeling, Andres has also appeared in Spanish films and TV shows, showcasing his versatility.
On his Instagram, you will find a well-balanced mix of professional and personal content, from polished campaign imagery to candid moments at the beach or with friends or family.
4. Nieves Álvarez
Instagram handle: (@officialnievesa)
Followers: 440k
Starting her career in the early 1990s, Nieves quickly became a muse for designers such as Christian Lacroix and Yves Saint Laurent. One of her highlights is her impeccable runway walk, which she has presented across numerous fashion weeks. Nieves has represented luxury brands across Europe and graced the covers of countless fashion magazines. Not only is Nieves a model, but she has also expanded her talents to include TV hosting and being a style icon.
On her Instagram, you can find nostalgic throwbacks from her iconic campaigns, as well as current projects, charity events, and fashion week appearances.
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5. River Viiperi
Instagram handle: (@riverviiperi)
Followers: 500k
Up next on the list of the top Spanish models is River, who was born in Ibiza and portrays an energetic vibe. With a career that includes collaborations with Calvin Klein, Versace, and DSquared2, River is celebrated for his striking features and versatility. His confident and charismatic runway walks are among the main reasons he has gained significant traction in the industry.
On his Instagram, you will find high-impact fashion imagery, fitness routines, and candid glimpses into his adventurous lifestyle.
6. Marta Ortiz
Instagram handle: (@martaortizp)
Followers: 100k
Hailing from Valencia, Marta Ortiz has become one of Spain’s most internationally recognized female models. She has walked for Dior, Prada, and Oscar de la Renta. Not only that, but she has also appeared in numerous fashion editorials, featured in Vogue, Harper’s Bazaar, and Elle. Her sharp and classic features, along with her charming personality, explain why she is such a coveted model among leading brands.
On her Instagram, you will find behind-the-scenes runway moments, travel photography, and candid glimpses into her off-duty life.
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7. Óscar Kindelan
Instagram handle: (@oscarkindelan)
Followers: 22k
Óscar Kindelan represents the new generation of Spanish male models, making waves in the international fashion scene. One of his highlights is his edgy look and chiseled features, which have landed him runway shows with leading brands like Dior Men, JW Anderson, and Givenchy. Not only that, but his editorial publications are also unique, often pushing the boundaries by blending high fashion with streetwear influences.
On his Instagram, you will find striking editorials, behind-the-scenes runway content, and glimpses into his creative process.
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8. Sheila Márquez
Instagram handle: (@sheilamarquez_)
Followers: 26.3k
Sheila Márquez is a Spanish model celebrated for her bohemian aesthetic and captivating editorial presence. She was born in the Basque Country and has worked with numerous luxury brands, including Gucci, Yves Saint Laurent, and A.P.C. She has also appeared in the editorial versions of numerous luxury fashion magazines like Vogue and Harper’s Bazaar.
On her Instagram, you will find travel photography, and high-fashion campaigns, sustainable living and personal reflections too.
9. Diego Barrueco
Instagram handle: (@diegobarrueco)
Followers: 440k
If there’s one popular Spanish model who has grown to prominence on Instagram, it has to be Diego Barrueco. He started as a self-photographer on social media, and his striking visuals caught the attention of major fashion houses like Hugo Boss, Nike, and Pull&Bear. He was born in Murcia and turned his passion for photography into a full-fledged career in modeling.
On his Instagram, you will find a curated yet personal portfolio that blends editorial shoots, candid moments, and his signature street-style photography.
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10. Rocío Crusset
Instagram handle: (@rociocrusset)
Followers: 180k
Rocío Crusset, daughter of renowned journalist Carlos Herrera, is one of the leading Spanish models you should be aware of. She has appeared in campaigns for Carolina Herrera, Mango, and Massimo Dutti and is renowned for her soft and approachable style. Not just the Spanish audience, Rocío has also gained significant traction among the international audience.
On her Instagram, you will find polished editorial work alongside candid travel photos, fitness routines, and glimpses into her personal life.
Final Words
That concludes the list of the top 10 Spanish models that you need to follow on Instagram in 2025. Each one of them stands out with their style, fashion statement, and uniqueness, one that has garnered them audiences across the Spanish and international audiences, too. Which Spanish models are your personal favorites?
