Top runaway models are leaving social media influencers out in the dust. Not just in popularity but also in net earnings. We will tell you about such 10 highest paid models in 2025.
Top 10 Highest Paid Models In 2025
Kendall Jenner – $55 Million
Kendall Jenner is still going strong with her title as the highest-paid model. Her earnings have always been impressive, and this year has brought a fresh wave of endorsement deals, brand partnerships, and exciting business ventures. She continues to be a prominent face for major fashion brands like Versace and Fendi, and her long-standing collaboration with Calvin Klein shows no signs of fading away.
Her tequila brand, 818, also skyrocketed in popularity around the world, which greatly contributed to her income. Plus, with her massive social media following of over 300 million, every sponsored post she shares turns into a lucrative opportunity.
Gisele Bündchen – $48 Million
Gisele might have stepped back from the runway, but didn’t let “retirement” end her career. She still makes millions every year thanks to her enduring contracts with big names like Chanel and Pantene, not to mention her eco-friendly shoe line, Ipanema.
In 2025, she successfully expanded her wellness brand, which now features supplements, skincare products, and yoga programs. She also has solid investments and long-term endorsements, and is proving that a modeling career can transform into a thriving business empire.
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Bella Hadid – $42 Million
Bella Hadid’s transformation over the years has been remarkable, both personally and professionally. After stepping back from the limelight in 2023 to focus on her health, she made a powerful return in 2024 and has since become one of the most sought-after and lucrative models in the world.
In 2025, she graced the runways for iconic brands like Dior, Mugler, and Balenciaga. However, the real game-changer for her financially has been the launch of her fragrance line and skincare brand earlier this year, both of which sold out in a matter of hours. This all significantly boosted her earnings beyond what she makes on the runway.
Hailey Bieber – $38 Million
Hailey’s modeling gigs are steady, but what’s really boosting her earnings in 2025 is Rhode Skin, her skincare line. This year, the brand has gone global and is now available in major retailers throughout Asia and Europe. And she even sold it for a billion dollars. But we haven’t included that in her yearly earnings.
She still continues to walk the runway and star in campaigns for big names like Saint Laurent and Victoria’s Secret, it’s her entrepreneurial spirit that’s transforming her portfolio. Partnerships with Nike and Tiffany & Co. have also contributed to her net worth this year.
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Liu Wen – $35 Million
Liu Wen remains the highest-paid model in Asia and a major model in the luxury fashion scene. Her long-standing partnership with Estee Lauder, along with her runway appearances for iconic brands like Chanel and Louis Vuitton, ensures she’s always in high demand.
In 2025, Liu also took on the role of ambassador for several luxury tech and automotive brands in China, which helped her gain even more recognition beyond the fashion industry. Her influence across Asia continues to expand, and her earnings certainly reflect her powerful presence.
Adut Akech – $30 Million
Adut Akech has been making waves in the fashion world, and 2025 is set to be her year as she breaks into the elite earning bracket. She is a South Sudanese-Australian model and has already graced the covers of prestigious magazines like Vogue, Harper’s Bazaar, and ELLE just this year, not to mention strutting her stuff on the runways of all four major fashion weeks.
Now, she’s the face of Valentino and has recently unveiled a stunning collaborative capsule collection with Off-White. Beyond her modeling success, her humanitarian efforts also shine a light on her character, solidifying her status as one of the most respected and sought-after models of the decade.
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Emily Ratajkowski – $27 Million
Emily Ratajkowski isn’t just a model; she’s a talented actress and influencer. By 2025, her income has seen a significant boost, all thanks to her hit podcast and media platform that dives into topics like feminism, identity, and sexuality. But let’s not forget, her modeling career is still top-notch.
She continues to be a go-to for brands like Miu Miu and Jacquemus, and her swimwear line, Inamorata, is thriving. She has a robust social media following and a bestselling book still making waves.
Kaia Gerber – $25 Million
Kaia Gerber is the daughter of supermodel Cindy Crawford and is carving out her own identity in the fashion world. She has firmly established herself as a leading model, not just riding on her family name. Her earnings come from a mix of high-fashion modeling gigs and smart business ventures.
This year, she took on the role of global ambassador for Prada Beauty and launched a capsule collection with Zara that flew off the shelves in no time. Plus, her acting career is gaining momentum, with streaming deals enhancing her visibility and boosting her earning potential.
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Cara Delevingne – $22 Million
Cara Delevingne has always marched to the beat of her own drum, and it’s really paid off for her. After taking a short break from the runway, she’s making a grand comeback in 2025 with exciting campaigns for Burberry and Alexander Wang. She still maintains her strong foothold in both the film and music scenes.
Her collaboration with Puma and her investments in LGBTQ+ wellness brands are significant contributors to her income. With such a diverse portfolio, Cara keeps her earnings soaring and her name buzzing in the media.
Winnie Harlow – $20 Million
Winnie Harlow is on a roll and is now one of the most recognizable faces in the fashion world, her earnings in 2025 were boosted by her appearances in campaigns for big names like Fendi, Savage X Fenty, and MAC Cosmetics.
But that’s not all, Winnie also launched her own skincare line specifically designed for people with skin conditions like vitiligo, and it had a phenomenal launch in the first quarter of the year. She still continues to be a symbol of inclusion, and her business ventures.
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Conclusion
The modeling scene in 2025 is buzzing with energy, savvy about media, and more focused on business than ever before. These models have created their own brands, launched successful businesses, and transformed their careers into valuable enterprises.
