#LoveatFirstSwipe is about loving yourself, knowing yourself and knowing what you want in life. Tinder believes empowerment comes from self-awareness. When we know who we are, we have a better understanding of what we want and who we want in our lives.
Tinder wanted to be involved in the Surf Ball and the #LoveYourSelfie campaign because loving and accepting yourself is the first step to empowerment. Self-love allows us to form deeper connections with others. It allows us to accept others for who they are. And that self-love allows us to experience #LoveatFirstSwipe.
When we know and love ourselves we are open to making real connections with new people and approaching new experiences without prejudice.
#LoveatFirstSwipe is not only a concept of modern romance, it’s how we approach friendship, causes, career, places, fashion – the world is full of things we can fall in love with at first swipe. #LoveatFirstSwipe is an ideal and an attitude. It’s a fearlessness about the fact that one swipe can change our lives forever.