Getting qualified ambassadors who would represent and be the face of your brand can be quite confusing at first. So to help you find the right models for your brand, we have listed a few tips to help you.


One of the best places to start with is to identify your touch point. This simply means you have to figure out which point of contact or interaction would these model ambassadors have with your customers.

Do they need to interact with your customers or are you just hiring them for a photoshoot? 

Would they be the overall face of your brand or just a social media influencer front? 

Are they gonna be a mainstay during events or will they just be one of your trade show models?  

Be specific as much as possible.   

You have to be able to clearly state the exact purpose of why you are hiring them in the first place.  This way, it would not only make the search and hiring process a lot easier, but you can also clearly convey to your models how you want them to represent your brand.

With that said, having a checklist during the hiring process would come in handy. You can have two columns: (1) a list of the tasks that the models need to do and (2) list of the things you are looking for in a model. 

For instance, if you are planning to do in-store demos, then you should hire models who can communicate well and can effectively do product demos to your customers. You can add all the qualifications you need in the list that we have just mentioned above.    

Bonus tip: State everything you need from them in the contract and make sure to reread it before having them signed anything. This way, you and your ambassadors have a mutual understanding and you both know what to expect from each other.

Focus on a Particular Type

Hiring brand ambassadors while running a business can be quite difficult, especially if you are just starting to build a name for yourself and your brand.

That being the case, it is best to narrow down and focus on a particular type of model or industry.

For example, if you are a toy company and you want to hire a youth ambassador, then picking a particular platform would be a great starting point. 

In this example, let’s say you want to gain more traction in TV because that’s where your target consumers are. So, hiring popular child print models wouldn’t be as popular and effective on TV, right?  In this case, you should hire popular child actors or even online kid influencers to be your model ambassadors.

See what happened in the example above? From youth model ambassador, you were able to narrow it down to TV viewers as your audience, and ultimately you then decided to hire child actors or online influencers as your model ambassador.

Test the Waters

Like any recruitment process, you should also treat this as if you are hiring another addition to your team.

Many marketers and business owners forgot to take this into account whenever they hire model ambassadors. They put way too much value and see this as more of a marketing campaign rather than a recruitment process. When in fact, IT IS and IT SHOULD be a recruitment process.

In order to get a qualified model ambassador, you should test the waters and see what they can offer to your business. 

Since you are still in the process of canvassing and scouting, the best thing you can do is figure out their goal and intention for your brand. This way, you would be able to tell whether they are the perfect fit for your brand or not.  

For example, if you are looking for online influencers as one of your ambassadors, then you should prepare a few exercises before fully committing your brand to them. 

Exercises such as asking them to share a few posts on Instagram, having them create a brief video script promoting your brand, and many more.

Keep in mind that there is no cheat sheet for which exercise you should assign to them. It is up to you to come up with the exercises that would best fit your brand. Just always make sure that the exercise you would give them is aligned with your brand and the industry they are used to.

Get Help

Given that running a business can be really stressful, one of the best alternatives is to get help from a brand or promotional modeling agency. Rather than shouldering all this stress on your own, you can hire an outsourced team or just simply ask experienced professionals to help you.

These agencies are usually connected with a pool of influencers, ambassadors, and models. So hiring a qualified ambassador for your brand would be a breeze for them.

Besides, these agencies are experienced and know the industry from the inside out. They might even get you in touch with some of the most popular influencers and models out there.

With that said, you should consider this as an alternative or simply a last resort if the other tips above still do not alleviate or solve your problem.