By Michele Smith
Facebook – MicheleSmithMarketing
All My Friends Are Models (AMFAM) has launched an innovative, global social media campaign with influencers and models alike using their networks to spread the word about the campaign, and promote self- love and acceptance for all. AMFAM is ultimately a website dedicated to humanizing beauty and #loveyourselfiecampaign exemplifies the same exact message. As ambassadors in the fashion industry, AMFAM felt it was imperative to reach out to their extensive network of friends, family and friends the importance of self-acceptance, family and love.
The #Loveyourselfiecampaign was launched at the second annual Surf Ball located in Montauk. The Surf Lodge built in 1967 is a divine location for locals and travelers alike looking for the ultimate beach experience. Guests will find a beautiful coastline lined with fisherman, surfers, artists and travelers combined with a truly Bohemian flare. On weekends, guests can enjoy concerts and fitness classes, as well as everything Montauk has to offer. This event was heavily attended by beach model goddesses to say the very least.
Revolve Clothing designers were unanimously selected as the key clothing company to collaborate the event. With an Aussie flair, the line offers a chic, mouth-watering collection models and non-models alike can appreciate. After all, when it comes to dressing models, the dress never fits exactly as an outfit appears on the hanger, and everyone agreed Revolve Clothing was the perfect choice. As a result, Revolve Clothing was the talk of the Hampton’s all summer and the event was one not to be missed.
Who was in charge of hair and makeup? EVO was in charge of hair and Lavonne Anthony was responsible for makeup. The makeup artists and hair stylists graced the event and the photos clearly exemplify their talent to say the very least.
On July 31st, the sold out event was attended in full with musical performances from 4:00 p.m. – 6:00 p.m. with Cole Ramstead and the Brazilian Girls open to the general public. Brunch started at 1:00 p.m. including a grand feast and drinks. Additionally, the event was hosted by Tinder and photography courtesy of Ben Shaw. AMFAM founder Sasha Benz personally selected the models and every intricate detail of the event, creating an ultimate success.