If you’re basically anywhere online, then you’re probably aware of the Kbeauty products and trends that so many people rave about. You can look at magazines, YouTube videos, Instagram reels, TikTok, or even just head to your local store; you’ll probably find some Korean products. For about a decade now, they’ve been in the West, and while this used to be a niche group in the beauty industry, it’s more than just a niche now. There are some stores that now have aisles of Korean beauty products, and there are even stores dedicated entirely to products from Korea.

If you check Amazon, for instance, you’ll find many ranked and highly reviewed Korean brands. People love these because they work; it’s as simple as that. But do Korean beauty products actually deserve all the hype they get?

In fact, some people say that Korean beauty products are better than Western products because they’re able to help you take better care of your skin. While, in general, it’s up to you and what you think is better (such as trying out a Western and Korean product), there are some pretty solid reasons why Korean products just may be better. Here’s why!

There’s More Innovation in the Formulas

So this actually might be the biggest difference because Western skin care doesn’t really have this sort of reputation. Honestly, when has there actually been innovation from Western companies? They usually just copy one another anyway. Korean beauty brands are renowned for their innovative formulations.

That’s why they’re so loved: they’re constantly researching and trying to push the limits of science. Plus, they often incorporate cutting-edge ingredients that deliver exceptional results. For example, snail mucin might actually be a great example of their innovation. It’s just not something that Western brands would have even thought to look into!

The Formula is Gentle

This isn’t to knock Western products, but Korean products are far gentler on the skin. The gentleness doesn’t even affect the formula, which is still just as strong. Unlike some Western skincare products that may contain harsh chemicals or artificial fragrances, Korean beauty emphasizes natural and gentle ingredients (for the most part), so you can usually expect much less sensitivity with these.

Customization and More Diversity

So Western products are slowly picking up on this, but Korean products deserve all the praise for being original. While there are products for various skin types in the West, there are usually just two categories: oily skin and dry skin. There are far more skin types than that, far more. Plus, there are different concerns, and even the tones of the skin themselves need to be kept in mind (so this shouldn’t be just about makeup, either).

Korean products get right down to the nitty-gritty, so there is literally something out there for everyone of every age, of every skin type, and so on. This is absolutely needed, hands down, because skincare isn’t some “one size fits all” type of care. So, whether you’re dealing with acne, hyperpigmentation, or aging skin, there’s a K-beauty solution designed specifically for you, allowing for a personalized skincare regimen that addresses your unique needs and preferences.

Attention to the Smallest of Details

This is basically piggybacking on what’s said above, but it does deserve some more attention. So it’s not just about serving products for literally every skin type; Korean products still just go beyond that, something that Western products only do if it’s a luxury product (such as Dior, for example).

From luxurious packaging to elaborate skincare rituals, Korean beauty products exemplify attention to detail in every aspect. Most of these brands offer an unboxing experience, and seriously, what’s better than that? You get an experience buying it, opening up the product, and when using the product. There’s like an art to it that they mastered!

Plus, the meticulous craftsmanship and dedication to sheer quality truly ensure that every product not only performs effectively but also provides a sensorial experience. Very few Western products do this; they’re mostly just luxury skincare products, but these usually get it wrong, too, and they are five times the price of Korean products.

More Affordable

So this really depends on where you’re at and what stores you shop at, but Korean products are usually about the same price as drug-store quality western products. Sometimes, they might be slightly more expensive, and other times, they might be the lightest and most inexpensive, but it’s all going to just really depend. However, as was said above, the quality is better, and it’s still much cheaper than the fancy products that luxury brands sell.