Monogramming is easily the must-have trend at the moment. Everything from phone cases and handbags to pyjamas and pillowcases are popping up in our feeds with unique initials adorning them. It’s peak ‘cool girl’ to tote around a monogrammed bag and is it even a real mirror selfie if your phone case isn’t personalized? No, it really isn’t.
This is where The Daily Edited reigns supreme. The Sydney based brand was one of the first brands to blow up and champion the monogramming trend with their chic range of leather goods. Even better is the story of their founder. Blogger, Alyce Tran, has girl bossed her way to global monogram domination, something we love to see more than anything at AMFAM.
So when you’re gathering a bunch of models in one of the coolest Summer destinations, The Hamptons, for an empowering event, it only makes sense to have The Daily Edited on board.
The brand held up a pop-up on the beach in Montauk with a special edition beach edit of their range; think colourful phone cases, pouches, tote bags and party clutches. The best part was, they were able to live monogram the items then and there for all of our guests. Talk about a memorable party favour!
Not only that, but the now global brand introduced 3 hour shipping for their Manhattan and Brooklyn customers in celebration. You’ll never have to show up to a party empty handed again. Consider all future gifts taken care of.
Check out below for more images of TDE’s pop-up!