By Jenni Sellan

DESIGNER BEANS are being spilled across every sector of fashions multi billion-dollar industry with its current (and not so clean) reputation being exposed by those with an eagle eye and a full cup of courage.

Fashion has found a multitude of new voices and naming & shaming is trending high.

The source? Diet Prada. Surprisingly it’s not all about the haters right now but rather fashion industry insiders unafraid of creating a little disruption for the greater good of the industry

Insta heavy weights @diet_prada may not have millions of followers (yet) on Instagram, their reach is prada

In the duo’s own words, @diet_prada are all about “ppl knocking each other off lol”.  A Small tag line with a serious message and from international designers including the likes of Gucci and valentino, to local Aussie influences and businesses, (outing @borrowmybalmain for renting out fake @dior and selling it as the real deal) there are no protective alliances to be found. No one is safe.

This is the ultimate fashion-follow-must which calls for accountability; calling out the copycats, the imitators and the mimics of design with a particular focus on the brands who have the time, talent and resources to create something new.

Diet Prada’s message? “Just try to design with your heart. Find something you love and focus on it… nobody needs another trim market Gucci”  (via Evan Ross Katz for

diet prada
diet prada

With copy cat designs such common place, particularly within the fast fashion sector you might consider their antics futile, but even Gucci opted for transparency in the wake of @diet_prada ’s assault over their near exact copy of Harlem Tailor Dapper Dan’s mutton sleeve bomber jacket, inviting the duo to officially take over their instagram handle during the SS18 show; and a coveted invite to Miu Miu’s paris show in the same season indicates the heavy weights are listening.

And the spotlight doesn’t stop at designers’ copycat behaviour. This duo, behind they’re sharp, cleverly placed humour, are serious advocates for major change in the industry.
In their instgarm post on the 24th October, challenging Maison Valentino for contracting shamed photographer terry richradson in full knowledge of his abusive behaviour, diet prada wrote that “2017 has been a good year for fashion. With James Scully and Cameron russell policing the treatment of models, Gucci banning the use of fur and condè cast cutting ties with terry Richardson, it seems like the industry Is finally waking up and addressing it’s inherent cruelties head on”

We are experiencing a time where every facet of the fashion industry is well and truly being called to clean up its act and its nothing short of brilliant to see these emerging industry influencers providing a pathway for the once silent voices to be heard.

In the words of @thefashionlaw

‘I really don’t think fashion will continue to be relevant or trustworthy or appealing if it continues to try to use all of it’s resources to shield consumers from all the shady stuff that is part of the business. I think we might be entering a time where readers and consumers respond to transparency. Fashion and fashion media is in no way removed from the larger scale of our daily existence (@thefashionlaw)

diet prada